That’s right! Universal Pictures first made the announcement via Twitter, saying “SXSW/Fantastic Festers: First-ever look at BRÜNO footage! Sunday night 11 pm at Alamo Drafthouse Lamar. No badge needed, free admission!” This weekend kicks off the week long SXSW festival in Austin, Texas. “We’re big believers in SXSW as an ignition switch for the right movie,” says Moses, who sees Austin as “a unique city where the counter-culture crosses the mainstream, new media mixes with traditional, and the arts thrive.” Attendees at SXSW are “a young, movie-loving audience fluent in instant media,” he says, “discriminating without being snobbish, [who] can radiate genuine buzz from between the coasts.”

So if you are in Austin, want to see 22 minutes of Bruno, and are willing to fight the crowds, and I mean CROWDS, then I suggest you be out there early. If you aren’t able to make it in atleast wait around to see if Sacha Baron Cohen…I mean, Bruno shows up with some crazy antics.